This process is used to identify, quantify, and evaluate potential opportunities within a market. In many cases, it is used to evaluate the feasibility (and viability) of the continued provision of existing, expansion of current, and/or development of new products/services (and/or facilities).

Market Assessment and Feasibility Study (Airport)

This process is used to evaluate the level of capacity (i.e., FBO/SASO/general aviation products, services, and/or facilities) and the level of demand (i.e., consumers and users) which exists in a given market. In many cases, it is used to determine whether or not a market can support additional capacity based upon the level of demand which exists or can be reasonably anticipated.

A market assessment/feasibility study is also used prior to issuing a Request for Proposal (RFP) for development of new and/or additional capacity (i.e., FBO/SASO/general aviation products, services, and/or facilities) at an airport.

Marketing and Business Development

Our services include the evaluation, development, and full implementation of marketing plans/programs including market overview, situational analysis, target market identification, market positioning, marketshare analysis, competitive analysis, marketing/sales strategy, image development (including graphic standards), and advertising.